A clear example is the repeated misuse of promotional posters for Gingerr, starring Wunmi Toriola, KieKie, Bisola Aiyeola, and Bolaji Ogunmola. Previously, Her Excellency featuring Sola Sobowale also fell victim to this trend, and there are several more cases. These posters are recycled multiple times to lure unsuspecting viewers into clicking on entirely different films.
This practice is not just unethical; it borders on a new form of digital piracy. By masking one film with the identity of another, certain YouTube channels are exploiting Nollywood stars and misleading audiences purely for engagement and clicks.
Beyond deceiving viewers, this trend undermines Nollywood’s integrity. It reflects how some creators are beginning to misuse YouTube, turning it from a space of creativity and discovery into one of deception and manipulation.
Something must be done. We need clearer policies and stronger accountability to protect filmmakers, actors, and audiences alike. If this continues unchecked, we risk promoting a culture where views matter more than authenticity, a dangerous path for an industry still fighting for global respect.
This is more than just clickbait; it is Poster Masking, a form of Mask-Piracy, hijacking Nollywood’s image to deceive viewers. And it must be addressed.