A simple analogy that underscores this point is the comparison to a chef in the culinary world. Much like a director, a chef is tasked with creating a delectable meal that delights the taste buds of customers. While the chef may not necessarily own the restaurant or the culinary production, both roles are instrumental in delivering a product—be it a film or a meal—that shapes the ultimate customer experience. They share the credit or bear the blame, glory, or shame associated with their creations.
However, within the context of Nollywood, especially during the era of Home Videos, the director's role often took a backseat. The prevailing culture was one that favored the "Producer's Credit," where producers claimed the lion's share of recognition and responsibility for a film. This practice, borrowed from the television drama system, where the functions of the producer and director are often merged, became entrenched in Nollywood. Early practitioners, influenced by the TV era of drama production, initially molded the movie industry structure based on this model.
This phenomenon was particularly pronounced in the Yoruba sector of the Home Video Industry, where a communal approach prevailed. Prominent actors assumed the role of producers, providing them with an opportunity to generate income. Actors conceptualised stories, secured basic budgets, sought assistance for locations and props, and invited colleagues to participate in a cycle that allowed many to earn a livelihood.
Conversely, the Ibo/English sector adopted a more business-oriented model. Marketers assumed the role of (executive) producers, wielding influence over the production. While they invested funds, actors' contributions were highly valued, with little emphasis placed on the directors. This culture of producers' credit significantly influenced Nollywood's filmmaking landscape over the years.
Even with the advent of formally trained directors in the early 2010s, the prevailing culture pushed them to consider establishing their production outfits rather than waiting to be hired for their services. In contemporary Nollywood, stand-alone directors are fewer, as the current landscape places less emphasis on the craft, screenplay, and cinematography. Top directors often take on multiple roles, writing and producing their films, rarely being hired solely for their directorial expertise.
While high production costs are cited as one reason for this trend, some top producers willingly take on the responsibility of directing, not merely to save costs but to add the allure of directing a film to their list of credits.
In this dynamic and evolving industry, the legacy of the producers' credit culture continues to shape the trajectory of Nollywood filmmaking, influencing how filmmakers approach their craft and contribute to the cinematic landscape.
While high production costs are cited as one reason for this trend, some top producers willingly take on the responsibility of directing, not merely to save costs but to add the allure of directing a film to their list of credits.
In this dynamic and evolving industry, the legacy of the producers' credit culture continues to shape the trajectory of Nollywood filmmaking, influencing how filmmakers approach their craft and contribute to the cinematic landscape.
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- Jimi D Baldheaded Guy